Directions Hair Colour Reviews
(Rated by 2 users)
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Payment Methods
- Verified Store VERIFIED
- Free shipping: Orders $50+
- In-store pickup: Ready in 2 hours
- 30-Day Returns
- Gap Good Rewards (4 brands)
Payment Methods
- Tops: $23 - $70
- Bottoms: $27 - $70
- Outerwear: $34 - $70
- Kids: $29 - $75
Overall Rating
4.5
Base on 2 Reviews
Ratings by Feature
Ratings by Feature
- Good Value5.0
- Return Policy4.5
- Price & Quality5.0
Recent Customer Reviews (2)
Lisa Glover
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Julie Ross
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Directions Hair Colour Pros & Cons
Pros
1
Wide range of vibrant colours: Offers 36 different shades including bright and unique colours like Flamingo Pink, Bright Daffodil, and Mandarin.
2
Vegan friendly and cruelty-free: The hair dye is not tested on animals and is vegan-friendly.
3
Conditioning formula: Directions hair dye is semi-permanent and conditioning, which helps maintain hair health after bleaching or colouring.
4
Affordable pricing: Tubs are sold for around £4.99 with free delivery over £15, providing good value as one tub can be used multiple times.
5
Helpful resources available: The website provides detailed how-to guides to assist users in achieving the best results at home safely without salon costs.
6
Positive user reviews: Customers report good colour payoff, longevity (about a month before re-dyeing), easy removal from skin without staining scalp, and fading that lightens rather than looks washed out.
7
Creative Freedom: Enables users and professionals to experiment freely with a diverse palette of colours including pastel tones like Carnation Pink and Fluorescent Green as well as deeper hues.
8
Professional Endorsement: Favoured by many colour specialists due to its reliability, diversity, and ease of use in salons as well as at home.
9
Loyalty Rewards Program: Customers can earn discounts up to 20% through a tiered loyalty system based on spending levels—encouraging repeat purchases while saving money.
10
Control Over Colour Outcome: The product’s consistency allows precise control over the final look whether mixing shades or applying single colours professionally or personally.
CONS
1
Requires pre-lightened hair for best results: To achieve bright colours effectively, bleaching or lightening the hair beforehand is necessary; this process can be damaging if done incorrectly at home.
2
Colour may vary from expectations initially: Some users find the colour appears darker when applied but then settles lighter after rinsing; ends may show slightly different shades requiring some adjustment or blending effort.
3
Semi-permanent nature means frequent reapplication needed: Colour lasts about a month before noticeable fading occurs requiring regular touch-ups to maintain vibrancy.
Directions Hair Colour Features and Benefits
Features
Wide range of vibrant colours
Offers 36 different shades including bright and unique colours like Flamingo Pink, Bright Daffodil, and Mandarin, or 46 intense, mixable shades ranging from bold and creative to dark and edgy, allowing for unique and personalized hair colour creations and creative freedom.
Vegan friendly and cruelty-free
The hair dye is not tested on animals and is vegan-friendly; all colours are 100% vegan and cruelty-free with no ammonia, peroxide, or PPD, making them gentle on hair and ethical choices.
Conditioning formula
Directions hair dye is semi-permanent and conditioning, which helps maintain hair health after bleaching or colouring.
Affordable pricing
Tubs are sold for around £4.99 with free delivery over £15, providing good value as one tub can be used multiple times.
Helpful resources available
The website provides detailed how-to guides to assist users in achieving the best results at home safely without salon costs.
Positive user reviews
Customers report good colour payoff, longevity (about a month before re-dyeing), easy removal from skin without staining scalp, and fading that lightens rather than looks washed out.
Consistency
Known for consistent colour results that give professionals complete control in creating one-of-a-kind hairstyles and precise control over the final look.
Suitable for DIY Use
Designed to be user-friendly at home with guidance available to help achieve professional-looking results without frequent salon visits.
Effective on Light Hair Shades
Works best on lighter hair (shade levels 9 or 10) for bright, vivid colours; darker shades can also be achieved but with some limitations depending on the base hair colour.
Professional Endorsement
Favoured by many colour specialists due to its reliability, diversity, and ease of use in salons as well as at home.
Loyalty Rewards Program
Customers can earn discounts up to 20% through a tiered loyalty system based on spending levels—encouraging repeat purchases while saving money.